Aging Stronger Kent Island
Premium Brand Reveal: Aging Stronger Kent Island
We’re so excited to share the brand identity we designed for Aging Stronger Kent Island — a wellness community redefining what it means to age well. Aging Stronger focuses on functional fitness, physical therapy, and group training for adults 55+ who want to move better, feel stronger, and live fully.
Our goal for this branding project was to capture the perfect balance of strength, movement, and approachability — avoiding the sterile “medical” look while still feeling professional and empowering.
The Vision
The Aging Stronger team wanted a look that spoke to vitality and confidence — something that would resonate with an active 55+ audience without feeling clinical or outdated. The design needed to reflect their holistic approach: functional movement, community, and lifelong wellness.
The Brand Elements
We created a clean, modern brand suite featuring:
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Color Palette: Calming teals and neutrals for a fresh, energetic feel that’s easy on the eyes.
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Typography: Bold yet graceful letterforms that feel strong, timeless, and trustworthy.
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Logo Suite: Multiple logo variations for flexible use across digital, apparel, signage, and print.
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Custom Icons: Illustrated fitness elements — like dumbbells, kettlebells, and yoga mats — that add a fun, personal touch to marketing materials.
The Message
The tagline “Movement for Life” captures Aging Stronger’s philosophy: that movement is medicine and strength has no age limit.
The Result
A premium, adaptable brand identity that embodies what Aging Stronger stands for — empowering people to move with confidence and live stronger, longer.
We’re so proud of how this turned out and can’t wait to see Aging Stronger’s new brand out in the world, inspiring the Kent Island community and beyond