Soul Path Yoga
Our vision for Soul Yoga’s Master Brand Kit was to create a cohesive, elevated identity that reflects the depth, authenticity, and transformative energy of their 200- and 300-hour Yoga Teacher Training programs. The brand was designed to tie seamlessly into their existing logo while expanding their visual language, capturing a sense of calm sophistication, spiritual alignment, and empowerment. Every element—from digital to print—feels intentional, welcoming, and deeply aligned with the essence of the Soul Yoga community.
Soul Yoga’s mission is to make yoga and mindfulness accessible, authentic, and deeply meaningful for real people in real bodies and real lives. We are committed to creating a warm, inclusive, community-centered space where individuals feel welcomed, supported, and empowered to grow, heal, and connect. Through thoughtful classes and teacher trainings, we develop skilled, compassionate practitioners who carry mindful, healing practices into their families, workplaces, and communities—expanding the reach of yoga in Salisbury and beyond.
The Soul Path branding is warm, grounded, and transformative, designed to tie seamlessly and stay cohesive with the existing Soul Yoga logo. Clean visuals, subtle complementary colors, and approachable typography create a look that feels welcoming, professional, and inspiring—an invitation to grow, learn, and thrive.
Pulled directly from the imagery displayed on the walls of the Soul Yoga studio, this logo reflects the heart of the community it represents—welcoming, inclusive, grounding, and deeply intentional. The open hand, lotus, and inner eye symbolize guidance, growth, and intuitive wisdom, mirroring Soul Yoga’s mission to create accessible, meaningful practices for real people in real bodies and real lives. Used as the primary mark for Soul Path Yoga School, this logo anchors all Teacher Training (200hr & 300hr) materials and communicates trust, belonging, and transformation at every touchpoint.
Pulled from the imagery displayed on the walls of the Soul Yoga studio, the secondary banner logo offers a grounded, approachable expression of the Soul Path Yoga School identity. It maintains clarity, warmth, and trust while supporting the primary logo in flexible layouts. This mark is perfect for merchandise, website headers, email banners, social graphics, and horizontal applications across 200hr and 300hr training materials.
Inspired by the artwork displayed throughout the Soul Yoga studio, this submark represents the inner sun — the source of breath, movement, and transformation. The radiating forms symbolize energy and expansion, while the concentric circles reflect grounding, wholeness, and return. This mark is used across social media, Teacher Training (200hr & 300hr) materials, merchandise, and small-scale applications where the primary logo is not needed.
For Soul Yoga’s brand kit, we rooted the color palette in the hues already present in their logo to preserve brand recognition and authenticity. These core tones anchor the brand in a sense of familiarity, grounding, and trust—essential qualities for a yoga practice centered on connection and inner balance.
To elevate the palette, we introduced two complementary shades that expand the visual story without straying from Soul Yoga’s essence. The deeper, earthy tones evoke grounding, strength, and presence, while the lighter greens and soft neutrals bring in freshness, renewal, and calm. Together, this balance reflects the duality of the practice itself: rooted yet expansive, soothing yet energizing.
The final palette feels organic, soulful, and modern—allowing Soul Yoga to feel both established and refreshed. It supports versatility across digital and physical spaces while subtly differentiating the brand and giving it room to grow.
View the full Soul Yoga Presentation https://www.canva.com/design/DAG9Xguz2wA/-Cr0bFEXZds4cxYdNbb-dg/view?utm_content=DAG9Xguz2wA&utm_campaign=designshare&utm_medium=link2&utm_source=uniquelinks&utlId=h5c80ddb65d